Tamsin Smith created Slipstream Strategy after launching and leading the ground-breaking mega-brand cause collaboration (RED), as founding president. For 3 years, she helped Bono and Bobby Shriver transform the world of cause marketing and messaging to generate hundreds of millions of dollars to save lives. Recognizing that not every mission-driven organization has a rock star and famous activist as assets, Smith left (RED) with the goal of helping other good people with powerful ideas bring them to life.
Since 2009, she's architected brand transformations and campaigns for the United Nations Foundation, No Bully, Futures Without Violence, and the Silicon Valley Community Foundation. Smith has built brands, including Boon Supply and Mab & Stoke from the get-go, and has played a seminal role in the evolutions of others, including SUGi, Arion Press, and Trove Recommerce.