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Let us be your Mirror...

We'll reflect who you are. Whether you're launching a new venture or reinvigorating an established enterprise, we help you discover and articulate where your vision and values align. Slipstream Strategy empowers you with the tools and framework to spotlight how your unique story matters to the world. Are you ready to shine?

Tamsin Smith created Slipstream Strategy after launching and leading the ground-breaking mega-brand cause collaboration (RED), as founding president. For 3 years, she helped Bono and Bobby Shriver transform the world of cause marketing and messaging to generate over $720 million to save lives. Recognizing that not every mission-driven organization has a rock star and famous activist as assets, Smith left (RED) to help other good people bring their transformative ideas to life.


Since 2009, she's architected brand transformations and campaigns for the United Nations Foundation, No Bully, Futures Without Violence, and the Silicon Valley Community Foundation. Smith has built brands, including Boon Supply and Mab & Stoke from the get-go, and has played a seminal role in the evolutions of others, including SUGi, Arion Press, and Trove Recommerce.

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