Who 2017-05-22T15:06:26+00:00

photo: Henry Dombey/FACECOLLECTIVE

SlipStream Strategy sprung from the conviction that creativity, curiosity, and collaboration nurture positive change.

Tamsin Smith is an impact innovator and brand strategist. She works with organizations and individuals to architect and execute good ideas that matter to the world. Her expertise is mission-driven storytelling and the development of ground-breaking consumer movements.

As founder of SlipStreamStrategy, she fosters creative collaborations that empower and inspire. She has worked with philanthropic leaders like the United Nations Foundation, influencers like Larry King, and companies including Valor Equity Partners and Brandless, to push the bounds of what is possible when pioneering tools and compelling narrative come together. She is currently building a collaborative campaign with UNESCO, No Bully, leading brands, and key stakeholders, to fight the rise of cyberbullying across the globe, using a dynamic systems-change approach.

For the three years prior to forming SlipStreamStrategy in 2009, Tamsin served as president of (RED), the for-benefit brand that harnesses private-sector ingenuity and influence to activate the buying power of the public in the fight against AIDS in Africa. She was recruited in early 2006, by (RED) founders Bono and Bobby Shriver to launch the program internationally and build an organization to support and sustain its rapid growth. To date, (RED) has generated over $465 million for HIV and AIDS programs in Swaziland, Ghana, Lesotho, Zambia, and Rwanda,

With a background in economic development, political engagement, and corporate social responsibility, Tamsin is broadly recognized as a driving force and champion of building sustainable business opportunities for entrepreneurs and workers, particularly in Africa and Central America. Prior to joining (RED), she shepherded Gap Inc.’s public-policy strategy, joining the global specialty retailer in 1997, to create and lead the company’s government affairs department for nine years. She began her career with six years on Capitol Hill, serving as senior legislative assistant to two members of the U.S. House of Representatives and associate staff to the House Appropriations Committee.

Tamsin graduated summa cum laude from Kenyon College, with highest honors in literature. She holds a Masters in Law & Diplomacy from the Fletcher School at Tufts University, and is a member of the 2009 class of Henry Crown Fellows at the Aspen Institute. Tamsin is a published poet and essayist, and lives in San Francisco with her two children.